How to Write WhatsApp Marketing Message Campaigns (Beginner-Friendly Guide)

WhatsApp has become one of the easiest ways for businesses to connect with customers. It’s fast, personal, and delivers much better response rates compared to SMS or email.

But the biggest question every business asks is:

“How do I write WhatsApp marketing messages that actually work?”

If you’re using tools like Wisemelon, the WhatsApp Business API, or any automation platform, this beginner-friendly guide will help you write messages that get more clicks, replies, and sales — without overthinking.

1. Start by Knowing the Goal of Your Message

Before typing anything, decide what your message is meant to do:

• Create awareness

• Share an offer

• Confirm a booking

• Collect documents

• Follow up with a lead

When the goal is clear, the message automatically becomes simple and effective.

2. Keep It Short and Human

WhatsApp is personal. People don’t read long explanations here.

Write like you’re talking to a real person.

Example:
“Hey {{name}}, quick update about your demo tomorrow.”

Short, friendly, and easy to read.

3. Make the First Line Strong

Customers usually see only the first 1–2 lines in the notification preview.

So start with something clear and direct:

• “Quick update on your order…”

• “Here’s your special offer…”

• “Your appointment is confirmed…”

A strong first line instantly improves open rates.

4. Use Personalization (Very Important)

Simple variables make your message feel personal and relevant:

• {{name}}

• {{appointment_time}}

• {{plan_name}}

Example:
“Hey {{name}}, your tiffin delivery for {{date}} is confirmed.”

With Wisemelon, you can map these variables easily so every message feels personal and accurate.

[IMAGE 2 – Personalization / First Line Highlight Visual]

5. Add One Clear CTA (Not Two)

Every message should have one main action.

Good CTA examples:

• Book now

• View offer

• Join session

• Pay now

• Confirm booking

One clear action keeps the message focused and increases conversions.

6. Use Simple Formatting

WhatsApp supports:

• Bold text

• Italics

• Bullet points

• Line breaks

This makes messages easier to scan and read.

Example:
Offer: Flat 20% off
Valid till: 11:59 PM
Tap below to claim 👇

7. Tell Them Why They Should Click

Always include a short value line:

• “Save time with automated reminders”

• “Get your exclusive discount before it expires”

• “Faster support through WhatsApp”

Even one value-driven sentence can significantly improve click rates.

8. Add Media When Needed

WhatsApp messages perform better when they include visuals like:

• Images

• Short videos

• Catalog items

• Product cards

Visual messages usually get more engagement than plain text.

[IMAGE 3 – Media-rich WhatsApp Message Example]

9. Send at the Right Time

Campaign performance improves when messages are sent during hours customers are most active on WhatsApp.

Instead of guessing, schedule your campaigns for peak engagement times. With Wisemelon, you can automate message timing so your campaigns always reach customers at the right moment.

10. Use Approved Templates

For promotional messages, always use WhatsApp-approved templates.

They help keep your account safe and ensure smooth message delivery.

Ready-to-Use WhatsApp Message Templates

1. Promotional Message

“Hey {{name}}, your exclusive offer is live 🎉
Flat 20% off on all services today.
Tap to claim 👇
{{CTA}}”

2. Lead Follow-Up

“Hey {{name}}, want details about our service?
Reply 1️⃣ for demo
Reply 2️⃣ for pricing
Reply 3️⃣ to talk to an agent”

3. Appointment Reminder

“Hi {{name}}, your appointment is confirmed for {{date}} at {{time}}.
Need to reschedule? Just reply ‘change’.”

4. Onboarding Message

“Welcome {{name}} 🎉
Your Wisemelon dashboard is ready.
Here’s your login link: {{link}}
If you need help, reply ‘support’ anytime.”

[IMAGE 4 – CTA / Get Started Visual]

Final Thoughts

Writing WhatsApp marketing messages doesn’t have to be complicated.

Just keep them:

• Short

• Clear

• Personal

• Value-driven

• With a single CTA

And if you’re using Wisemelon, you get automation, templates, analytics, and tools that make your WhatsApp campaigns even more powerful.