Real Estate

Turn property enquiries
into real sales opportunities.

Manage WhatsApp conversations, qualify buyer requirements, showcase properties through interactive webviews, and coordinate site visits and follow-ups with Wisemelon.

Book a Demo Start Free

For builders, developers, agencies, brokerages and channel partner teams.

An illustrated skyline of a residential tower, a mid-rise, an office block, a villa and a plotted site. A buyer, Rahul Verma, asks on WhatsApp about the 3 BHK price and possession at Northbay Greens. The reply gives a price range and a June 2027 possession date and offers a site visit. A property summary shows the 3 BHK, 1,450 square feet, under construction, with a site visit suggested for Saturday at 11.

Northbay Greens · Tower B

3 BHK · 1,450 sq ft

Under construction · Possession Jun 2027

Next Visit · Sat 11:00Suggested

Lead qualification

Know which enquiries
deserve attention first.

Capture buyer requirements and organise enquiries by their needs, preferences and readiness to move forward, so your sales team prioritises follow-ups instead of treating every lead the same way.

Leads Northbay Greens · this week 48 enquiries · grouped by your rules
  • RVRahul VermaMatches budget and location; requested a site visit.3 BHK
  • AMAnjali MenonReady to move by March; pre-approved loan.2 BHK
  • FKFarhan KhanSecond visit asked for; comparing two towers.3 BHK
  • PSPooja ShahReceived the brochure two days ago, no reply yet.2 BHK
  • DNDev NairAsked about pricing; follow-up due today.3 BHK
  • KRKavya RaoWants to bring family for a second look.Villa
  • SGSameer GuptaPlanning to buy in about six months.3 BHK
  • LJLina JosephInvestment purpose; waiting for Phase 2 launch.Plot
  • TBTanvi BoseBudget below the current range; suggest Meadows plots.2 BHK
  • MIMohit IyerPrefers the city centre; share the Square office units.Office
  • NSNeel SinhaNo budget or timeline shared yet.Unknown
  • RVR. VermaSame number as Rahul Verma. Flagged for review.Possible duplicate
RV

Rahul VermaHigh priority · Sneha Kulkarni

Budget
₹1.1–1.3 Cr
Location
Hinjewadi
Configuration
3 BHK
Timeline
Within 12 months
Purpose
Own use
Visit time
Weekends

Why high priorityBudget and location match; asked for a site visit.

Next Confirm Saturday’s visitSchedule

  1. New enquiry
  2. Requirements collected
  3. Lead categorised
  4. Sales owner assigned
  5. Next action scheduled

Groups follow visible criteria you configure, such as budget, location and timeline. They aren’t an infallible prediction.

Book a Demo Chat on WhatsApp

Property discovery

Help buyers explore
properties that fit their needs.

Use mobile-friendly webviews to collect property preferences and present relevant project information. Give buyers a simple way to explore options before speaking with your sales team.

A buyer opens a property catalogue from WhatsApp, filtered for Hinjewadi, 3 BHK and up to 1.3 crore. Three options appear: a 3 BHK in Northbay Greens Tower B, a 3 BHK villa at Northbay Villas, and a ready-to-move 3 BHK at Northbay Heights. The buyer shortlists two and compares them on price, size, possession and amenities, then requests details. Their preferences reach the sales team.
  • Catalogue & project details
  • Budget, location and type filters
  • Ready-to-move and under construction
  • Floor plans, amenities, possession
  • Shortlists & comparisons
  • Enquiry & callback forms
  • Alternatives when it’s not a fit

Webviews are configured for your projects; prices and properties above are illustrative. Explore Webviews

Start Free Book a Demo

WhatsApp conversations

Bring buyer conversations
and sales follow-ups together.

Manage property enquiries in a shared team inbox. Assign conversations to the right sales team, keep the context, and track what needs a response or follow-up.

A buyer, Anjali Menon, asks about the 2 BHK floor plan and covered parking at Northbay Heights. The conversation is assigned to Imran Shaikh, who sends the floor plan and confirms one covered parking space. A follow-up is set for Friday. The shared inbox beside it shows other buyer conversations with owners.

AMAnjali MenonNorthbay Heights · 2 BHK

Can you send the 2 BHK floor plan for Heights? Also, does it come with covered parking?

Assigned to Imran Shaikh · Heights sales

Heights_2BHK_Type-A.pdfFloor plan · 2 pages

Here’s the Type A plan. Every 2 BHK includes one covered parking space.

Follow-up set · Friday, 10:00

Reply to Anjali…

  • Project & property enquiries
  • Pricing & availability
  • Brochures & floor plans
  • Commercial enquiries
  • Site visit coordination
  • Post-visit questions
  • Booking updates & reminders

Shared team inbox · Agent and department assignment · Conversation history · Quick replies and approved templates · AI-assisted replies where configured · Handovers. Explore Live Chats Explore Campaigns

Chat on WhatsApp Book a Demo

AI for real estate

AI that understands buyer questions
and helps your team act.

Use AI-assisted experiences to answer common property questions, collect buyer requirements, support lead qualification and help sales teams understand what should happen next.

On the left, what the buyer sees: Vikram asks about possession and amenities at Northbay Greens. The assistant answers from the approved project sheet and asks about his budget and configuration. On the right, what the agent sees: a buyer profile filled from the conversation and a handover summary for Sneha Kulkarni.

What the buyer sees

What the agent sees

VS

Vikram SinghNew lead · via WhatsApp

Budget
~₹1.2 Cr
Configuration
3 BHK
Visit
Weekends
Interested in
Greens · Tower B
Asked about
Possession, amenities
Timeline
Not shared yet

Handover summary for Sneha

Vikram wants a 3 BHK around ₹1.2 Cr and asked about possession and amenities at Greens. Ask about his timeline, then offer a weekend visit.

  • Property information assistantAnswers from approved project information and connected knowledge.
  • Requirement collectionAsks about budget, location, configuration and timeline.
  • Property matching assistanceHelps find options that fit stated needs and available data.
  • Conversation summariesA concise view of needs, questions and past interactions.
  • Lead routing assistanceDirects enquiries by project, location or your criteria.
  • Next-step suggestionsA sensible follow-up based on context and lead stage.

Responses depend on connected knowledge, data quality and configuration. AI doesn’t promise perfect matching or close deals on its own. Explore AI Agents Explore Knowledge Base

Book a Demo Chat on WhatsApp

Retargeting & lead reactivation

Reconnect with buyers
when the timing is right.

Many buyers need time before making a property decision. Create relevant follow-up journeys based on enquiry status, stated preferences, site-visit outcomes and available engagement data.

  1. Day 0 · Brochure sentNorthbay Greens brochure and price sheet.

  2. Day 2 · Gentle follow-up

    Hi Pooja, did the brochure help? I can share the 2 BHK floor plans if useful.

  3. Day 6 · Something useful

    This Saturday we’re hosting an open house at Greens, 10–5. Want a slot?

  1. Sat 11:30 · Visit missedThe agent marks the visit as not attended.

  2. Sat 13:00 · No-pressure reschedule

    Sorry we missed you today, Dev. Would Sunday or next Saturday suit you better?

  3. Mon · If no reply, a taskSneha gets a reminder to call.

  1. Visit completedFarhan saw Tower B and Heights.

  2. Same evening · Short feedback form

    Thanks for visiting today. Two quick questions so we can help with next steps?

  3. Next day · Based on the answersLiked Heights but concerned about price: share the payment plan.

  1. Now · Moved to nurtureSameer plans to buy in about six months.

  2. Monthly · Construction update

    Tower B has reached the 14th floor. Here are this month’s site photos.

  3. Month 5 · Check in

    Still planning for spring? Phase 2 opens soon with new 3 BHK layouts.

Stops or changes when the buyer replies, books, opts out or moves stage, following your rules.

WhatsApp follow-ups use available contact data, consent and configured workflows. Ad retargeting through Meta needs its own tracking, audiences, permissions and integrations; anonymous visitors can’t always be identified or contacted.

Book a Demo Start Free

Campaigns

Make every project update
more relevant.

Organise WhatsApp campaigns around the projects, preferences and stages that matter to your audience. Share launches, open-house invitations, project updates and follow-ups with appropriately selected contacts.

  • New project launches
  • Open-house invitations
  • Configuration-specific updates
  • Previous site visitors
  • Alternatives for buyers
  • Channel partner announcements
  • Re-engaging older leads

Use approved templates where required, respect consent and opt-outs, and target only appropriate audiences. Explore Campaigns

Start Free Book a Demo

Site visits

Turn buyer interest
into a scheduled visit.

Let buyers request or select a suitable visit, collect the details your team needs, and coordinate confirmations, reminders, rescheduling and feedback through configured workflows.

  1. 1Choose slot

    northbay.in/visit · Greens

    Fri8Sat9Sun10

    10:0011:0012:0016:00

  2. 2Visit confirmed

    Reminder Fri, 6 PM

  3. 3Feedback & follow-up

    How was your visit?

    What would help you decide?

    Payment planLoan helpAnother visit

    Next Share the payment planTask for Sneha

  • Missed-visit recovery
  • Rescheduling
  • Multiple project visits
  • Agent assignment
  • Post-visit feedback
  • Next-step tracking

Slot availability and agent calendars need to be configured or connected.

Book a Demo Chat on WhatsApp

Sales pipeline & team coordination

Give every lead
a clear owner and next step.

Help sales teams manage leads across projects and stages. Assign enquiries, track follow-up activity, flag possible duplicates for review and keep context when leads move between agents.

  • Neel SinhaGreensCollect budget and timelineUnassigned
  • Office enquirySquareRoute to commercial salesUnassigned
  • R. VermaGreensPossible duplicate of Rahul Verma · reviewSneha
  • Vikram SinghGreensAsk about timelineSneha
  • Pooja ShahGreensFollow up on brochureOverdue 1 day
  • Rahul VermaGreens, HeightsSend floor plans for bothSneha
  • Kavya RaoVillasShare plot sizesImran
  • Rahul VermaGreens · Sat 11:00Confirm visit, Fri reminder setSneha
  • Farhan KhanHeights · Sun 16:00Second visit with familySneha
  • Anjali MenonHeights · Sat 12:00Handed over Imran → Sneha, with historySneha
  • Farhan KhanHeightsShare revised payment planSneha
  • Mohit IyerSquare officeConfirm lease vs buyImran
  • Anita D’SouzaGreens · B-1204Two documents pendingReminder sent
  • Rohit JainHeights · H-702Details submitted, next stepsSneha
  • Sara ThomasWon · GreensHand to customer relationsWon
  • Ajay PillaiLost · HeightsReason recorded: chose another locationClosed
  • Sameer GuptaNurtureMonthly updates until springAuto
  • Route leads by project, location or configured criteria.
  • Flag unassigned enquiries and overdue follow-ups.
  • Record reasons when leads are lost or postponed.
  • Review possible duplicate enquiries.
  • Hand over conversations with history and next actions.
  • Balance assignments using available workload information.

Illustrative data. Explore Team Management

Analytics

See where buyers progress,
and where they drop off.

Bring campaign, conversation, webview and sales-pipeline data together to understand which activities generate interest, which steps need attention, and where your team can improve the buyer journey.

Buyer journey · Northbay Greens, Q3Sample data
  1. 620EnquiriesTracked
  2. 384QualifiedTracked
  3. 168Site visitTracked
  4. 54Booking in progressNeeds CRM data
  5. 31WonNeeds CRM data

What this tells youThe biggest drop is between qualified and site visit. Faster visit scheduling is worth testing.

Enquiries by sourcewhere tracked
  • Instagram ads238
  • Website webview156
  • Channel partners118
  • Open house108

Tells you where to spend next quarter’s budget.

Visit outcomes168 booked
  • Completed119
  • Rescheduled29
  • No-show20

No-shows are where a reminder workflow pays off.

Recorded reasons for lost leads42 recorded
  • Budget16
  • Location10
  • Possession date8
  • Chose competitor8

Budget leads first: worth offering alternatives sooner.

Only metrics your connected data supports are shown; stages marked “Needs CRM data” require a CRM or other integration. Explore Analytics & BI

Book a Demo Start Free

After the enquiry

Keep the next steps clear,
even after a buyer decides.

Coordinate booking-related communication, collect required details through appropriate forms and remind teams and buyers about outstanding actions using configured workflows.

  1. Booking initiated
  2. Details pending
  3. Information submitted
  4. Next steps

Booking communication and reminders only; Wisemelon doesn’t verify legal documents or process payments unless that’s been specifically set up.

FAQ

Real estate, answered.

Something else on your mind?

Chat on WhatsApp
How can Wisemelon help real estate businesses?

Wisemelon helps real estate teams manage WhatsApp enquiries, collect buyer requirements through webviews, coordinate follow-ups and site visits, organise lead workflows, and review available campaign and sales activity data.

Can we qualify and filter property leads?

You can collect requirements such as budget, location, property type, and purchase timeline, then organise leads using configured categories and rules. Results depend on the information collected and workflow setup.

Can buyers browse properties through WhatsApp?

You can direct buyers from WhatsApp into configured webviews that present property information, filters, enquiry forms, and other supported experiences.

Can AI answer questions about our projects?

AI-assisted experiences can answer questions using approved project information and connected knowledge. Sources, response behaviour, and escalation rules need to be configured appropriately.

Can Wisemelon help re-engage older property leads?

Configured workflows and WhatsApp campaigns can support relevant follow-ups for suitable contacts, subject to available data, consent, messaging rules, and trackable events.

Can buyers book site visits through a webview?

A configured webview can collect visit preferences and requested slots. Confirmations and reminders can be connected to the appropriate workflow and availability information.

Can we manage multiple projects and sales teams?

Wisemelon can support organised conversations, team assignment, and workflows for different projects and departments, depending on the account and data configuration.

Can we track where property leads drop off?

You can analyse supported campaign, conversation, webview, and sales-stage events. Funnel reporting depends on which events and records are captured or connected.

Can we manage channel partners and brokers?

Configured webviews and workflows can support partner registration, project enquiries, lead submissions, and communication. Commission or inventory functions require the relevant implementation or integration.

Does Wisemelon replace our property CRM?

Wisemelon can support customer engagement, lead workflows, automation, and connected insights. Whether it replaces existing CRM functions depends on the processes and configuration; integrations may be possible where supported.

Real Estate

From the first property enquiry
to the next step.

Bring WhatsApp conversations, property webviews, AI-assisted engagement, follow-ups and sales workflows together with Wisemelon.

Book a Demo Start Free