Enquiries get scattered
One customer messages on WhatsApp, another fills out a form, someone else scans a QR code. Your team has to keep track of enquiries arriving in different places.
Lead Capture
Lead capture software that brings
every lead into one place.
Your next customer could come from a website, WhatsApp, Instagram, a QR code or a simple link. Capture leads from different touchpoints in Wisemelon, organize customer information, and give your team a clearer way to follow up.
New lead capturedTaylor Reed · via QR code
Leads Incoming
AllNewMine
- TRTaylor ReedSpring workshop, 2 seatsQR CodeNew
- AMAlex MorganPricing for the team planWebsiteNew
- JPJamie PatelIs delivery available on Sunday?WhatsAppContacted
- SRSam RiveraReplied to the launch postInstagramFollow-up
- CLChris LeeWants a callback tomorrowChatbotContacted
TR
Taylor ReedCaptured 2 min ago
- Source
- QR code · event stand
- Enquiry
- Spring workshop, 2 seats
- Contact
- taylor.r@example.com
- Preferred
- WhatsApp, evenings
Next Share dates and pricingReply
The problem
Your leads are everywhere.
How many are you actually capturing?
Customers discover your business through different channels. But when their enquiries and details are scattered, opportunities can easily slip through the cracks.
Customer information gets lost
Details are spread across forms, conversations and other tools. Your team spends time finding information instead of acting on it.
Customer interest goes unnoticed
You may know enquiries are coming in, but not which sources attract attention or what customers do next.
Multi-source lead capture
Seven ways to find you.
One place to capture leads.
Whether customers discover you online, through social media or offline, Wisemelon brings your lead capture touchpoints into a connected workflow.
- WebsiteCapture enquiries from your website.
- ChatbotCollect details through guided conversations.
- QR codesScan into your configured capture experience.
- WhatsAppCapture enquiries from conversations.
- InstagramBring Instagram enquiries into your workflow.
- LinksShare entry points that lead to your business.
- FormsCollect structured customer information.
Incoming leads
Search leads
LeadSourceEnquiryStatus
AMAlex MorganWebsitePricing for the team planNew
JPJamie PatelWhatsAppSunday deliveryContacted
TRTaylor ReedQR CodeSpring workshop, 2 seatsNew
SRSam RiveraInstagramReplied to the launch postFollow-up
4 of 126 leadsIllustrative data
Channel availability, integrations and setup vary by source; each entry point is configured for your business. Captured leads can be organized and tracked with Lead Management
Use cases
Turn customer interest
into real opportunities.
Use case 01
Capture leads beyond your website
A business promotes an offer on social media and puts QR codes on its stand at an event. Customers click a link, scan the code or start a conversation, and their enquiries enter the configured capture workflow, ready for the team.
New enquiry · QR codeEvent stand · Spring fair
NameTaylor Reed
Interested inSpring workshop, 2 seats
Added to Incoming leadsNew
Use case 02
Connect enquiries with customer context
A prospective customer explores an offering on the website, submits an enquiry, and later starts a WhatsApp conversation. The team can use the available customer and conversation information to continue with better context.
-
1On the website
northwind.studio/team-plan
Team plan
Up to 10 seats · onboarding included
Emailalex.m@example.com
Request pricing -
2Later, on WhatsApp
Hi, I asked about the team plan yesterday. Does it include onboarding?
Hi Alex! Yes, onboarding is included. Want me to send the pricing for 8 seats?
-
3One lead record
AMAlex MorganTeam plan · 8 seats
- Pricing request · website form
- WhatsApp message · today
Example scenarios. Records connect when the customer shares matching details, such as the same email or phone number; anonymous website visits aren’t linked to a person automatically.
Lead capture analytics
Know where
your leads come from.
Capturing leads is only the beginning. Understanding where they originate and how they engage helps you make better marketing decisions.
Analytics Lead capture · last 8 weeks
Sample data
Leads captured1,284
This week212↑ 18 vs last week
Top sourceWhatsApp
Awaiting first reply38
Leads by source8 weeks
- WhatsApp384
- Website296
- Instagram218
- Forms162
- QR codes104
- Chatbot72
- Links48
Lead activityleads per week
Aug 25Sep 8Sep 22Oct 6Oct 13
Source breakdownshare of leads
- WhatsApp 30%
- Website 23%
- Instagram 17%
- Forms 13%
- QR codes 8%
- Chatbot 6%
- Links 3%
Insight
QR code leads doubled during the two spring-fair weeks.
38 leads are still waiting for a first reply, most of them from Instagram.
- Lead sourcesSee which channels bring in enquiries.
- Lead activityUnderstand enquiry patterns over time.
- Engagement trendsIdentify which touchpoints attract attention.
- Opportunities to improveSpot where the capture experience needs attention.
Source tracking depends on how each entry point is configured. See broader insights in Analytics & BI
AI that learns from customer behaviour
Let customer behaviour
guide what happens next.
Every interaction can reveal something about customer interest. Wisemelon connects available customer data and behavioural insights with AI to help make subsequent interactions more relevant.
-
1Customer interaction
Jamie Patel
- Opened the “Weekend boxes” linkSat
- Asked about Sunday deliverySat
- Replied “for 6 people”Sun
Understand what customers respond to
Use available interaction data to spot patterns in interests and engagement.
-
2AI-assisted insight
InsightFrom this conversation
Interested in a larger weekend order, likely for a group of six. Prefers WhatsApp.
Based on: link opened, two messages, stated group size
Recognize changing intent
Combine customer information and conversation context to understand what someone may need.
-
3Relevant next step
Suggested follow-up
Send the group-order template with Sunday delivery slots.
Approve & sendEdit
Make the next interaction more relevant
Use insights to inform follow-ups and configured workflows based on customer actions.
Customer behaviour insights connected to a relevant follow-up workflow: a customer's link click and messages become an AI-assisted insight, which suggests a follow-up for the team to approve.
Example. AI works from the data and workflows you configure, and suggested actions follow your rules. Prioritize promising leads with AI Lead Qualification Build follow-ups with Lead Nurturing
FAQ
Frequently asked questions about lead capture
What is lead capture software?
Lead capture software helps businesses collect information from potential customers through websites, forms, chatbots, messaging channels, and other entry points.
Which channels can Wisemelon capture leads from?
Wisemelon supports lead capture through websites, chatbots, QR codes, WhatsApp, Instagram, links, and forms.
Can I capture leads from both online and offline campaigns?
Yes. Online entry points such as websites and links can be combined with QR codes used on physical materials, provided they direct customers to a configured Wisemelon capture experience.
How can I track where my leads come from?
Lead-source information and available analytics can help you understand which entry points generate enquiries. The level of tracking depends on how each source is configured.
How does AI help with lead capture?
AI can use available customer information and behavioural context to help interpret interactions and inform relevant next steps. Specific actions depend on the AI capabilities and workflows configured in Wisemelon.
How is lead capture different from lead management, qualification and nurturing?
Lead capture collects a potential customer’s details from an entry point. Lead management organizes and tracks those leads. Lead qualification evaluates which leads are most promising. Lead nurturing builds follow-ups that move prospects closer to a decision.
Can I connect lead capture with other Wisemelon features?
Lead capture can connect with relevant workflows involving Lead Management, AI Lead Qualification, Lead Nurturing, Campaign Management, and Customer Journeys.
Lead Capture
Every enquiry has potential.
Make it count.
Capture leads from the touchpoints your customers already use, bring their information together, and understand what happens next.