Wision · Webfront analytics

Webfront analytics
and customer behaviour insights.

Track what visitors view, click, fill in and purchase across your Webfronts. Understand where customers drop off and find opportunities to improve conversions.

Book a Demo Explore Webfronts

After the click

Know what happens
after someone opens your link.

Sending a landing page through WhatsApp is only the beginning. Wision helps you understand what visitors do after they arrive: what they explore, where they leave and which actions lead to results.

A WhatsApp message with a link to a Webfront is opened. Without behaviour analytics the next steps are unknown; with Wision you can see that some visitors leave after the first screen, some click Register without submitting, and some convert. Illustrative figures.

The message

10,200 opened the link

What happened next

  • Left after the first screen3,880 visitors · 38%
  • Clicked Register, didn’t submit2,440 visitors · 24%
  • Completed the form1,680 visitors · 16%

Example Webfront · illustrative figures

  • Visitors leaveSee where people drop off before completing the action you intended.
  • Actions go unnoticedFind out what visitors click, view and interact with on each section of a page.
  • Conversions stay unclearSee which steps and traffic sources lead to meaningful outcomes.

Webfront analytics

Understand what visitors do
on your pages.

See how visitors interact with the Webfronts you share through WhatsApp and other channels: what they view, what they tap and how far they go.

A Webfront page with the share of clicks on each element: the Register now button 41%, the catalogue 25%, the WhatsApp chat button 18% and the video 16%. Beside it, average time on page, bounce rate and scroll depth. Illustrative figures.

Top interactionsshare of clicks

  1. Register now8,420
  2. Catalogue5,190
  3. Chat with us3,840
  4. Lookbook video3,120
Avg. time on page
2m 14s
Bounce rate
32.4%
Scroll depth
78%
  • Page views and visitorsTotal views, unique visitors and repeat visits.
  • Traffic sourcesWhere visitors come from, when referral information is available.
  • Clicks and interactionsWhich buttons, links and elements visitors use, when configured.
  • Page-to-page navigationHow visitors move between pages and steps in multi-page Webfronts.

Example Webfront · illustrative figures

Form analytics

See where visitors
abandon your forms.

Measure how visitors progress through forms and find the stages where they stop before submitting.

A registration form funnel: 5,400 opened the form, 4,120 started it, 2,810 reached the second step and 1,680 submitted. The largest drop is between the second step and submission. Illustrative figures.

Registration formIllustrative figures

  1. 5,400Form opened100%
  2. −24%4,120Form started76% of opens
  3. −32%2,810Reached step 252% of opens
  4. −40%1,680Submitted31% of opens

Many visitors start the form but leave before submitting. The biggest drop is on the last step: worth a look at its length and required fields.

  • Form startsHow many visitors begin filling in a form.
  • Form progressWhich stages visitors reach, where supported.
  • AbandonmentHow many leave before a successful submission.
  • CompletionStarts compared with completed submissions.

Product & cart analytics

Track product views,
cart actions and purchases.

Understand how visitors move from exploring products to taking shopping actions inside your Webfronts.

  • Product viewsWhich products and catalogue items visitors look at.
  • Add-to-cart eventsWhen visitors add items to their cart.
  • Checkout progressProgress through checkout steps, where instrumented.
  • PurchasesCompleted purchases connected to the journey, when tracking is configured.

Customer journey

Follow the customer journey
from click to conversion.

Connect the steps visitors take across a Webfront experience to see how they progress toward a goal.

A journey in five steps: 10,200 from a WhatsApp campaign, 9,450 visited the Webfront, 5,120 viewed a product, 1,840 added to cart and 790 purchased. Illustrative figures.

  1. 01

    WhatsApp campaign

    10,200received the link

  2. 02

    Webfront visit

    9,45092.6% opened it

  3. 03

    Product view

    5,12054% of visits

  4. 04

    Add to cart

    1,84036% of viewers

  5. 05

    Purchase

    7907.7% of the campaign

Example journey · illustrative figures

  • Entry pointsWhere visitors enter the journey, across channels.
  • EngagementWhich steps hold attention the longest.
  • Drop-off pointsWhere visitors leave before reaching the goal.
  • Successful pathsWhich paths most often end in a conversion.

Campaign performance

Measure campaign performance
beyond clicks.

Understand what happens after visitors arrive from campaign links, not just how many people click.

Create and send campaigns with Campaigns

Insights

Turn customer behaviour
into actionable insights.

Wision helps you interpret available behavioural data, spot patterns and find opportunities to improve customer journeys.

An insight in three parts: the observation that many visitors start the registration form but leave, the evidence of a 59% drop between starting and submitting, and a suggested action to review the form's length and required fields. Suggestions are opportunities to investigate, not proof of cause.

Wision insightSummer launch · registration form

  1. Observation

    Many visitors start the registration form but leave before submitting.

  2. Evidence

    4,120 started and 1,680 submitted: a 59% drop, most of it on the last step.

  3. Suggested action

    Review the last step’s length, required fields and instructions, then compare completion next week.

    Your team decides

Suggestions are opportunities to investigate, not proof of cause. They depend on the data your Webfronts track.

For every team

Use behaviour analytics
across your business.

  • Marketing teamsUnderstand campaign engagement, landing-page performance and lead conversion.Campaigns
  • Sales teamsAnalyse lead-generation journeys and see where prospects abandon forms.Lead funnels
  • Ecommerce teamsTrack product views, cart actions, checkout progress and purchases, where supported.Cart & purchase
  • Product and growth teamsSee how visitors use page elements and find ways to improve the experience.Page interactions

For reporting across the whole business, see Analytics & BI.

FAQ

Wision, answered.

Something else on your mind?

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What is Wision?

Wision is Wisemelon’s customer behaviour analytics for Webfronts. It helps you understand how visitors interact with your pages, from page views and clicks to form progress, shopping actions and conversions.

What can Wision track on a Webfront?

Depending on configured events, it can track page views, visitor activity, button clicks, form interactions, product views, cart additions, and conversion events.

Can Wision track visitors who abandon a form?

Where form-progress events are instrumented, Wision can help measure form starts, progress, abandonment, and completed submissions. Field-level tracking depends on the implementation.

Can Wision track add-to-cart events?

Yes, where product and cart events are configured in the Webfront experience. These events help businesses understand product engagement and shopping progression.

Can Wision track conversions from WhatsApp campaigns?

Wision can help connect campaign traffic to downstream actions when campaign links, referral information, and relevant conversion events are tracked correctly.

Does Wision provide AI-powered recommendations?

Wision can analyse available behavioural data and surface insights and suggested improvements. What it can recommend depends on the AI capabilities enabled and the data available.

Can Wision compare different campaigns?

Where campaign attribution and event tracking are configured, businesses can compare visitor engagement and downstream conversion performance across campaigns.

Does Wision only work with Webfronts?

The core use case is analytics across Wisemelon Webfronts. Extending tracking to other experiences depends on supported integrations and tracking capabilities.

Wision

See what happens
after every click.

Understand how visitors interact with your Webfronts, find where journeys break down and use behavioural insights to improve customer experiences.

Book a Demo Explore Webfronts