Customer Journeys

Create experiences
your customers can actually use.

Build interactive web experiences with AI, publish them through Wisemelon, and share them wherever your customers connect with your business.

Create Your First Webview Book a Demo
WhatsApp conversation opening a Wisemelon product catalogue Webview. A store messages "Explore our new collection" with an Explore Products button. Tapping it opens the catalogue in a browser view: four products with prices, a selected linen shirt with sizes, and Add to cart and Ask a question actions.

Opens from the chat in a browser view; the exact behaviour depends on the device and WhatsApp.

The problem

Your customers shouldn’t have to work
to take the next step.

Customers may start with a message, but extra steps, generic pages and missing behaviour insights make the journey harder to complete.

Leaving the conversation creates friction

A customer gets a message, then has to navigate a website, search for the right page or work through a long process to continue.

Generic pages don’t fit every interaction

A product catalogue, a class registration, a booking and an enquiry form each need a different experience.

Customer interest gets lost

Someone clicks, browses or starts a form, but the business may not know where they stopped or what to do next.

AI Webviews

From an idea
to a live experience.

Describe the experience you want. Use AI to build and customise your Webview, then publish it through Wisemelon.

Start Creating Explore Webviews
On the left, an AI creation panel with the prompt "Create a product catalogue with product details and enquiry buttons", page type catalogue, and three completed steps. On the right, the generated catalogue preview with a header, four products with prices and an Enquire button on each, ready to publish.

New Webview

Describe it

Create a product catalogue with product details and enquiry buttons.

CatalogueBookingRegistrationForm

  1. Layout created
  2. Products and details added
  3. Enquiry buttons connected

brightway.shop/springPreviewPublish

Spring collectionLight fabrics for warmer days
  • Linen shirtSand · S–XL$48Enquire
  • Canvas toteNatural$32Enquire
  • Cotton teeWhite · S–XL$24Enquire
  • Chino shortsOlive$40Enquire
  1. 1Describe
  2. 2Create
  3. 3Customise
  4. 4Publish

Also works forEvent registrationService bookingCourse informationLead enquiry form

Page types and components follow what Wisemelon currently supports. Write page content with the Content Engine

Webviews in WhatsApp

Bring your customer experiences
into the conversation.

Share interactive Webviews through WhatsApp campaigns and chats, so customers move from a message to the next action with less friction.

Product catalogue

A customer taps “Explore Products” and opens a catalogue with images, prices, details and supported purchase or enquiry actions.

  1. Message
  2. Catalogue
  3. Product
  4. Cart or enquiry

Online classes

A student opens a course page from a message: course information, the class schedule, and a registration or join-class action where supported.

  1. Message
  2. Course page
  3. Registration
  4. Join class

Bookings & registrations

A customer opens a booking page, picks a suitable option, adds the details needed and completes the next step.

  1. Message
  2. Booking page
  3. Select option
  4. Submit

Shared through supported WhatsApp campaign and chat workflows; pages open from the conversation in a browser view. Send them to a whole audience with Campaign Management

Customer behaviour & Webview analytics

Every click can tell you
what to improve.

Understand how customers interact with your Webviews, identify drop-off points, and use available behaviour data to improve the next step.

A product page with five numbered interaction markers: product viewed, details clicked, add to cart, checkout started, and purchase completed or abandoned.

brightway.shop/linen-shirt

1

Linen shirt · Sand

$48Breathable linen, relaxed fit

Size & fit details 2

Add to cart3

Checkout4

  1. 1Product viewed
  2. 2Details clicked
  3. 3Add to cart
  4. 4Checkout started
  5. 5Purchase completed or abandoned

Page visits, clicks and form starts and submissions are captured by the Webview; cart, checkout and purchase events need a connected store. Partial form progress shows only where it’s captured. Go deeper with Analytics & BI

From behaviour to action

Turn customer interest
into the next step.

Connect supported Webview events with Wisemelon workflows to make follow-ups more relevant.

Explore Automation Book a Demo

Abandoned checkout

Added a shirt to the cartLeft at checkout
checkout_abandoned
Cart reminderWait 4 hours · if opted in

Your linen shirt is still in your cart. Size M is in stock.

Incomplete enquiry

Started an enquiry formLeft before submitting
form_startedno submit
Enquiry nudgeNext day · once

Want to finish your enquiry? It only takes a minute.

Unfinished registration

Viewed the UX courseDidn’t register
course_viewed
Registration reminder2 days before start

Classes start Monday and a few places are left. Register here.

Follow-ups depend on event tracking, connected data, workflow configuration, channel capabilities, customer permissions and messaging policies; nothing is sent without a configured workflow. Plan longer sequences with Drip Marketing

Use cases

One builder.
Experiences for different needs.

Create experiences around the action your customer needs to complete, from exploring products to registering for a class or requesting a service.

Product catalogues

Product images, details, pricing and supported cart or enquiry actions.

Online learning

Course information, schedules, registration and class access, where supported.

Bookings

Explore services, choose an available option and submit booking details.

Events

Present event information and collect registrations.

Lead generation

Enquiry forms and consultation requests that capture customer details.

Customer self-service

Interactive pages for supported tasks, information requests or status lookups.

Product data, scheduling, payments and registration logic depend on available components and integrations. Capture enquiries with Lead Capture See Integrations

FAQ

Frequently asked questions about Wisemelon Webviews

What are Webviews in Wisemelon?

Webviews are interactive web experiences that businesses can create for customer-facing tasks, such as product discovery, enquiries, registrations, or bookings. The exact components available depend on Wisemelon’s current capabilities.

Can I create Webviews using AI?

Wisemelon supports AI-assisted Webview creation according to the capabilities available in the product. Users can create and customise supported experiences and publish them through Wisemelon.

Can I publish and host Webviews through Wisemelon?

Webviews can be published through Wisemelon where the relevant hosting and publishing capabilities are enabled. The published page can then be shared through supported customer touchpoints.

Can I share Webviews in WhatsApp campaigns and chats?

Webviews can be shared through supported WhatsApp campaign and chat workflows. The way the page opens should match the actual WhatsApp experience implemented by Wisemelon.

What customer interactions can I track?

Depending on the Webview, product setup, and connected integrations, supported interactions may include page visits, clicks, form submissions, product activity, and conversion events. Only events actually captured by the implementation should be reported.

Can I trigger workflows based on Webview activity?

Supported Webview events can be connected to configured workflows where the relevant tracking, integrations, and actions are available. Messaging follow-ups must also comply with customer permissions and applicable channel policies.

Can I create catalogues, registration pages, and booking experiences?

These are useful Webview use cases. The exact functionality depends on the components and integrations available in Wisemelon, such as product data, scheduling, payments, or registration logic.

Customer Journeys

Create the experience.
Connect the journey.

Build interactive Webviews, share them across customer touchpoints, and understand what customers do next.

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