Campaigns
Turn every campaign
into an opportunity.
Create, schedule, send and measure customer messaging campaigns from one place. And learn from every response, so each campaign tells you more about your customers than the last.
- 1AudienceOpted-in · bought in last 90 days2,480
- 2MessageApproved template · Weekend OfferApproved
- 3ScheduleSaturday · 10:00 AM
- 4Review & sendChecked by Priya Shah
Template preview
This weekend only — 20% off new arrivals for you, {{1}}. Valid until Sunday night.
First results
- Delivered
- 2,431
- Read
- 1,702
- Replies
- 286
Example campaign · illustrative figures
WhatsApp marketing
WhatsApp marketing campaigns, all in one place.
Reach customers where they already read their messages. Wisemelon lets you build WhatsApp campaigns for offers, launches, reminders and updates, and send them to the people who opted in to hear from you.
Pick an approved message template, choose the audience and send in bulk, without juggling contact sheets, template status and results across different tools.
- Approved templatesUse message templates that are approved for business messaging, with buttons, images and personal details.
- The right audienceSend to customers who opted in, filtered by what you know about them.
- Bulk sendingReach thousands of customers in one send instead of message by message.
- One placeTemplates, audiences, schedules and results live together, with replies landing in your conversations.
AI insights
Campaigns that get smarter with every interaction.
Every read, reply and click says something about your customers. Wisemelon’s AI looks across campaign interactions and available customer behaviour to find the patterns: what people respond to, and where your campaigns can do better.
You get insights and recommendations. Your team decides what changes in the next campaign.
Reply rate by campaign · last 30 days
Offers with a clear end date earned the most replies.
Offer response by audience
Repeat buyers respond best to early access, not discounts.
When replies arrive after a send
1 h6 h24 h
Most replies come within two hours. Questions about sizes and delivery come up most.
Interest by segment
- Bought in last 90 daysStrong
- Browsed, never boughtModerate
- Inactive 6+ monthsLow
Recent buyers read and reply most often.
Opportunities
Recommendation
Send the next offer to recent buyers in the morning, with an early-access message.
Based on reply timing, segment interest and past offer response.
Your team reviews and decides. Nothing changes automatically.
Better-informed decisions for the next campaign.
More chances to grow engagement and revenue.
Scheduling
Plan ahead. Reach customers at the right time.
Set a campaign to go out on a future date and time, then get on with your day. Prepare promotions in advance, line up launches around your calendar and keep every upcoming send in view.
No more waiting to press send at the right moment.
Mon 13
Tue 14
Festive Offer11:00 AMWed 15
Thu 16
Order updates9:30 AMFri 17
Sat 18
Back in Stock10:00 AMSun 19
Weekend Offerreminder · 6:00 PMSchedule a campaign
CampaignBack in Stock
DateSaturday, Oct 18
Time10:00 AM
Upcoming
- Festive OfferTue · 11:00 AM
- Order updatesThu · 9:30 AM
- Back in StockSat · 10:00 AM
- Weekend Offer reminderSun · 6:00 PM
Campaigns through MCP
Your campaigns, ready when you ask.
Connect a compatible AI assistant to Wisemelon through MCP and ask for campaign work in plain language. It can prepare a campaign for an audience, show you the details to review, and act only when someone with permission approves.
Fewer screens and steps between an idea and a campaign, within the operations and permissions you enable.
AI assistantWisemelon · MCP
Prepare a campaign for customers who bought in the last 90 days, using our New Arrivals template.
Using Wisemelon via MCP
Campaign draft ready for reviewNot sent
- Audience
- 1,920 opted-in customers
- Template
- New Arrivals · approved
- Send
- When approved
Looks good. Send it.
Approved by Priya Shah · campaign started
- Supported operations onlyThe assistant works through the campaign tools enabled for your workspace. Not every operation is available through MCP.
- Your permissions applyWhat an assistant can see and do follows the access you configure.
- Review before it goes outDrafts are shown for review, and sending can require approval from the right person.
Campaign analytics
Know what worked. Improve what comes next.
Follow every campaign from send to response. See how many messages were delivered and read, who replied, what failed and who opted out, plus clicks and conversions where you track them.
Compare campaigns side by side to spot patterns. The same results feed the AI insights above, so your next plan starts from evidence, not guesswork.
From sent to replied
- Sent5,120
- Delivered5,013
- Read3,610
- Replied522
Compare campaigns
Example campaign · illustrative figures
What are WhatsApp marketing campaigns?
WhatsApp marketing campaigns are planned messages a business sends to customers on WhatsApp, such as offers, product launches, reminders and announcements. They go to people who have agreed to hear from the business, and often include buttons or links so customers can reply, browse or buy without leaving the chat.
How can businesses send bulk WhatsApp messages?
Businesses send bulk WhatsApp messages through tools built on the WhatsApp Business Platform. Marketing messages sent outside an open conversation use pre-approved message templates and should only go to customers who have opted in. A campaign tool like Wisemelon lets you choose the template, select the audience and send to many recipients at once.
What is WhatsApp campaign software?
WhatsApp campaign software helps businesses create, schedule, send and measure WhatsApp campaigns from one place. Instead of handling templates, contact lists and results separately, teams build an audience, pick an approved template, choose when to send and review performance in a single workflow.
Can I schedule WhatsApp marketing campaigns in advance?
Yes. In Wisemelon you can set a campaign to go out on a future date and time instead of sending it manually. That lets teams prepare promotions ahead of time, line up launches and seasonal offers, and keep a clear view of what is going out next.
How can I track WhatsApp campaign performance?
Track metrics such as messages sent, delivered, read and failed, along with reply rate and opt-outs. Clicks and conversions can be measured where tracking is set up. Comparing these numbers across campaigns shows which messages, offers and audiences perform best, and where delivery or engagement needs attention.
How can AI improve WhatsApp marketing campaigns?
AI can analyse customer behaviour and campaign engagement data to find patterns, such as which offers get more replies or which segments respond fastest. In Wisemelon these patterns are shared as insights and recommendations, and your team decides what to change in the next campaign.
Can I launch WhatsApp campaigns through AI assistants using MCP?
Yes, where the relevant tools are enabled. MCP-compatible AI assistants can connect to Wisemelon and carry out supported campaign operations, such as preparing a campaign or reviewing results. What an assistant can do depends on your configuration and permissions, and sending can require review and approval first.
How does Wisemelon help businesses manage WhatsApp campaigns?
Wisemelon brings WhatsApp campaign work into one platform: building audiences, using approved templates, scheduling sends, tracking delivery, reads and replies, and surfacing insights from customer behaviour. Campaigns also connect with Wisemelon conversations, workflows and AI, so the replies a campaign earns can be followed up in the same place.
Campaigns
Make every campaign more meaningful.
Create, schedule, send and measure your campaigns in one place, and learn from how customers respond each time. See how Wisemelon can fit your campaign workflow.
Related: Integrations · Workflow Orchestration · AI Agents · MCP