Campaign Management

WhatsApp campaign management
that goes beyond bulk messaging.

Send bulk campaigns, automate drip sequences, retarget customers based on behaviour, and track campaign performance, all with Wisemelon.

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Wisemelon WhatsApp campaign management interface with an audience list and campaign message preview. A spring launch campaign goes to 2,480 opted-in customers with an approved template, scheduled for Thursday at 10:00. The last campaign's delivery summary shows 96% delivered and 71% read.
Campaigns Spring launch Campaign scheduled

Audience

Opted-in customers2,480 contacts

Newsletter list1,120 contacts

Schedule

Thu 16 Oct · 10:00

Last campaignAutumn offer

Delivered96%

Read71%

Failed2%

The problem

Sending messages is easy.
Managing campaigns is harder.

Campaigns need more than a send button. Businesses also need to coordinate follow-ups, understand customer engagement, and know what happened after a message was sent.

Campaigns are disconnected.

You send bulk messages, but scheduled follow-ups and customer responses are hard to manage together.

Every customer gets the same treatment.

Traditional campaigns can overlook interactions, preferences and changing interests.

You can’t easily see what happened after sending.

Delivery failures and differences in engagement make performance hard to understand.

Campaign management takes too much manual work.

Templates, launches, reports and failed-message checks can mean the same steps every time.

Bulk WhatsApp campaigns

Reach your audience
with targeted campaigns.

Create WhatsApp campaigns for your existing contact lists, prepare your message, schedule when it should go out, and monitor delivery and engagement in Wisemelon.

On the left, an audience list where "Opted-in customers, 2,480" is selected; contacts who opted out are excluded. On the right, the campaign composer with an approved launch template, a message preview with a button, and a schedule for Thursday at 10:00 with a Schedule campaign action.

Choose your audience

  • Opted-in customersAgreed to receive updates2,480
  • Recent enquiriesLast 30 days412
  • Repeat buyers2+ orders860
  • Opted outAlways excluded—
Prepare your messageTemplate approved

Templatespring_launch · Marketing

Variable {{1}}First name

SendThu 16 Oct · 10:00 (local)

AudienceOpted-in customers · 2,480

Schedule campaign
  • Choose your audienceSelect the contact list or audience your setup supports.
  • Prepare your messageUse an approved template where WhatsApp requires one.
  • Schedule your campaignPlan around launches, promotions and reminders.
  • Track the resultsReview available delivery and engagement metrics.
  • Product launches & offers
  • Updates for opted-in customers
  • Follow-ups after an enquiry
  • Renewal or payment reminders, where supported

Campaigns respect opt-in, template approval and WhatsApp messaging policies. Bring new contacts in with Lead Capture Write messages with the Content Engine

Drip marketing

Keep the conversation
going automatically.

Build a sequence of messages that runs on your schedule. Keep customers engaged with timely follow-ups instead of manual reminders.

  1. Day 3

    Introduction

  2. Day 5

    Useful follow-up

  3. Day 7

    Reminder

  4. Day 9

    Final check-in

  • Plan follow-ups in advance.
  • Keep messages organised as one sequence.
  • Let the schedule do the remembering.
  • Review results and adjust the sequence.

Timing and content are set per sequence; the days above are an example. See how Drip Marketing works

Behaviour-based retargeting

Let customer behaviour
guide your next campaign.

Customers show interest in different ways. Use available interaction data to identify relevant audiences and plan follow-ups that better match their interests.

  1. 1Customer interaction

    Tapped “See the collection”10:14

    Viewed linen shirt, size M10:15

    Left without buying10:19

    Understand engagement

    Use available interactions and connected data to spot meaningful patterns.

  2. 2Behaviour insight

    Segment

    Clicked, didn’t buySpring launch · connected store events

    142 customers

    Opted inLast 3 days

    Identify relevant audiences

    Build follow-ups around supported actions, segments or configured triggers.

  3. 3Relevant follow-up

    Scheduled for tomorrow, 18:00

    Make the next message more relevant

    Use customer context to inform what to send and when.

Works when the connected store or tracking workflow captures the event. Follow-ups use configured workflows and respect consent and messaging rules. Track what customers do with Customer Journeys

Campaign analytics

Know what was sent, delivered,
read, and failed.

Track campaign delivery and engagement in one place. Understand how messages perform and identify failed deliveries that may need attention.

Recover eligible failures without losing track.

For eligible temporary failures, Wisemelon can retry messages according to configured retry rules. Monitor retry status and see which messages need manual attention; invalid numbers or rejected templates need correcting rather than another attempt.

Clicks, replies, opt-outs and comparisons appear where the product and connected channels support them. Go further with Analytics & BI

MCP & AI assistants

Create and manage
campaigns with AI.

Connect supported AI assistants, such as ChatGPT or Claude, to Wisemelon through MCP to prepare campaign templates, initiate supported campaign actions, and retrieve available performance analytics.

An AI assistant connected to Wisemelon through MCP. The user asks for a launch template; the assistant uses the template-creation tool and reports a template prepared for review. The user asks for the latest campaign results; the assistant uses the campaign statistics tool and returns sent, delivered, read and failed counts. A side panel lists the Wisemelon tools used and a small report.

AI assistantWisemelon connected via MCP

Create a WhatsApp campaign template for our new product launch.

Used Wisemelon · templates_create

Campaign template prepared: “spring_launch”, marketing category, with a button to the collection. Review the content and select your audience before sending.

Show me the results of my latest campaign.

Used Wisemelon · campaigns_get_stats

Autumn offer: 3,210 sent, 3,080 delivered, 2,190 read, 64 failed.

Ask about your campaigns…

  1. Ask AI
  2. Use Wisemelon tools
  3. Manage the campaign
  4. Get insights

Illustrative conversation. What an assistant can do depends on the tools Wisemelon exposes, your connection and account permissions, and required review steps. ChatGPT and Claude are trademarks of their owners; no endorsement is implied. Learn how MCP works with Wisemelon

FAQ

Frequently asked questions about WhatsApp campaigns

What is WhatsApp campaign management software?

WhatsApp campaign management software helps businesses prepare, send, schedule, and measure WhatsApp campaigns for relevant audiences. Wisemelon brings campaign execution, follow-ups, and available performance insights into one workflow.

Can I send bulk WhatsApp campaigns to my contact list?

Yes. Wisemelon supports campaigns to selected contact lists, subject to the available product capabilities, recipient consent, WhatsApp policies, and applicable template requirements.

How does WhatsApp drip marketing work?

Drip marketing sends a planned sequence of messages at configured intervals. For example, a business can schedule follow-ups for Day 3, Day 5, Day 7, and Day 9 instead of manually sending each message.

Can I retarget customers based on their behaviour?

Behaviour-informed retargeting can use available customer data, supported events, segments, and configured workflows to help plan or trigger relevant follow-ups. The specific events and actions available depend on the connected systems and product setup.

Can Wisemelon automatically retry failed WhatsApp messages?

Eligible temporary failures can be retried according to configured rules. Permanent failures, such as invalid numbers or rejected templates, may need correction before another message can be sent.

Can I manage campaigns through ChatGPT or Claude?

Where a supported MCP connection is configured, a compatible AI assistant can use the Wisemelon tools and data made available to it. The actions it can perform depend on the exposed tools, permissions, and any required review or confirmation steps.

Campaign Management

Make every campaign count.

Reach your audience, automate follow-ups, understand customer behaviour, and manage campaigns with greater control, all with Wisemelon.

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