Reports are spread across tools and workflows
Each team keeps its own numbers, in its own format, updated on its own schedule.
Analytics & Business Intelligence
See what’s working.
Know what to do next.
Understand campaign performance, customer engagement, and team workflows in one clearer view. Use connected data and AI-assisted insights to see what is changing and decide where to focus next.
AnalyticsBusiness overview
All channelsAug 18 – Oct 12
Customer conversations, weekly
5,69023%last 4 weeks vs the 4 before
Recent WhatsApp campaigns Reply rate
- New arrivalsSep 18 · 4,200 sent13.3%
- Workshop inviteSep 30 · 3,600 sent12.0%
- October restockOct 9 · 4,800 sent6.8%
AI insightFrom recorded campaign data
October restock has a lower reply rate than your previous three campaigns.
6.8% replied, against a 12.4% average. Delivery held steady at 97%.
View campaign comparisonPossible factors to review: audience, content, timing
Design concept. Illustrative data.
The problem
You have the data.
But do you have the full picture?
Campaign reports, customer conversations, and team activity can tell different parts of the story. When information is scattered, it takes time to connect the numbers and understand what deserves attention.
Explore AnalyticsCampaign metrics show activity, not the wider picture
A report says what went out, but not how it sits next to everything else.
Changes may go unnoticed until later
What customers say lives in conversations, long before it shows up in a report.
Manual reporting takes time away from decisions
Someone has to collect, copy and reconcile the numbers before anyone can act on them.
- CampaignsSent, delivered, read, replied
- ConversationsVolumes and response times
- Team & workflowsTickets, stages, delays
- One overviewTrends and what needs attention
Illustrations of common problems, not Wisemelon screens.
Business overview
Your business performance,
all in one view.
Bring relevant performance signals together to understand how your business is doing, what is changing, and where closer attention may be needed.
AnalyticsOverview
Last 4 weeksCompare: previous 4 weeks
1How are we performing?
Customer conversations5,69023% vs previous 4 weeks
Campaign reply rate10.5%1.3 pts · 3 campaigns
Median first response14 minAbout the same
2What is changing?
Weekly conversations by channel12 weeks · Jul 21 – Oct 12
This week1,520 conversations104 tickets resolved1 campaign sent
3What needs attention?
- October restock reply rate is below recent campaigns6.8% vs a 12.4% average for the previous three
- Billing first responses are slower41 min median, against a 30 min target
- More opt-outs on the Oct 9 send31, compared with 9–12 on earlier campaigns
Noteworthy changes are flagged from the data you choose to monitor.
Design concept. Illustrative data. Explore the Analytics & BI product
Campaign performance
Understand which campaigns
are working.
Compare campaign performance, understand how people respond, and identify which messaging approaches deserve more attention.
CampaignsCompare
WhatsAppAll audiencesSep 15 – Oct 15
| Campaign | Sent | Delivered | Read | Replied | Reply rate | Opt-outs |
|---|---|---|---|---|---|---|
| New arrivals Sep 18 | 4,200 | 4,074 97.0% | 3,178 78.0% | 542 | 13.3% | 12 |
| Workshop invite Sep 30 | 3,600 | 3,492 97.0% | 2,619 75.0% | 419 | 12.0% | 9 |
| October restock Oct 9 | 4,800 | 4,656 97.0% | 3,445 74.0% | 317 | 6.8% | 31 |
Selected campaign
New arrivals
Template “new_arrivals_sep” · Thu, Sep 18, 10:00
- Audience
- Past buyers · 4,200
- Read rate
- 78.0%
- Reply rate
- 13.3%
- Opt-outs
- 12
Replies in the first 48 hours
0h48h
Most replies arrived within six hours of sending.
Selected campaign
Workshop invite
Template “workshop_oct” · Tue, Sep 30, 11:00
- Audience
- Newsletter list · 3,600
- Read rate
- 75.0%
- Reply rate
- 12.0%
- Opt-outs
- 9
Replies in the first 48 hours
0h48h
Replies were spread more evenly across the first day.
Selected campaign
October restock
Template “restock_oct” · Thu, Oct 9, 18:30
- Audience
- Past buyers + new list · 4,800
- Read rate
- 74.0%
- Reply rate
- 6.8%
- Opt-outs
- 31
Replies in the first 48 hours
0h48h
Fewer replies overnight, with a smaller second rise the next morning.
Design concept. Illustrative data. Shows the campaign metrics Wisemelon records, such as delivered, read and replied, where supported; no sales attribution is implied. Plan and send with Campaign Management Follow up over time with Drip Marketing
Know which campaigns deserve your next move.
Book a DemoCustomer behaviour
Understand how customers
engage with your business.
Explore engagement patterns and identify where customers respond, lose interest, or may need a different next step.
- Message delivered4,65697% of sent
- Message read3,44574% of delivered
- Link opened where link tracking is set up1,10232% of readers
- Replied3176.8% of delivered
2,343 read the message but didn’t open the link
Selected step · Link opened
32%of people who read the message opened the product link
- Opened
- 1,102
- Read, no open
- 2,343
- Earlier campaigns
- 41–46%
- Period
- Oct 9–15
The biggest change happens between reading and opening the link. That may point to the offer, the button wording or the timing — worth a closer look before the next send.
Shows the interaction events Wisemelon records for your channels. Link opens, form steps or purchases appear only where that tracking or integration is set up. See the conversations behind the replies in Customer Support
Team & workflow performance
See where work is moving —
and where it is stuck.
Understand how work progresses across teams and workflows. Identify delays, compare performance, and see where attention may be needed.
TicketsWorkflow analytics
All departmentsLast 4 weeks
Ticket stages · count now and median time in stage
- New2418 min
- Assigned1836 min
- In progress317.5 h · usually 4 h
- Waiting on customer121.2 days
- Resolved412last 4 weeks
Delayed items
- TK-2214Refund not receivedBilling · In progress2 d 4 hPast target
- TK-2231Copy of last invoiceBilling · In progress1 d 6 hPast target
- TK-2209Change delivery addressOperations · Assigned1 d 2 hPast target
- TK-2198Bulk order quoteSales · Waiting on customer3 dWaiting
Median first response by department
- Sales9 min
- Support12 min
- Operations22 min
- Billing41 min
Billing is the only department above its configured target.
Design concept. Illustrative data. Built from the ticket and workflow events your setup records; it shows how work moves, not individual activity. Track requests in Ticket Management Organise teams with Department Management Shape the process in Workflow Development
AI-powered insights
Let AI help you understand
what the numbers mean.
Spot meaningful changes, explore the data behind them, and get suggestions for what to investigate next.
Evidence · Reply rate by campaign
Share of delivered messages that received a reply
- Source
- Campaign reports
- Period
- Sep 4 – Oct 15
- Delivered
- 16,040 messages
AI insightNewUpdated Oct 15, 09:00
Campaign reply rate has declined
Your latest campaign has a lower reply rate than your previous three campaigns.
1What the data shows
- 6.8% reply rate on October restock, against a 12.4% average
- Delivery steady at 97%; read rate 74%, close to earlier sends
- Opt-outs rose to 31, from 9–12
2What may explain it Possible, not confirmed
- The audience included a newly added list
- A new template, without a question to reply to
- Sent at 18:30; earlier campaigns went out in the morning
3What to investigate
Audience differencesMessage contentDelivery timing
4Suggested next step
Compare this campaign with previous campaigns before changing the next message.
View campaign comparisonYou decide what changes. Nothing is sent automatically.
Design concept. Illustrative data. AI-assisted insights describe patterns in your recorded data and suggest what to check; they don’t claim to know the exact cause.
From insight to action
Turn insights into
better business decisions.
Move from noticing a change to understanding it and deciding what to do next.
-
01
Insight
A campaign’s reply rate is declining.
-
02
Investigation
Compare audience, content, timing, and engagement metrics.
-
03
Next action
Use the findings to inform the next campaign. You choose what changes.
Make your next decision with a clearer picture.
Chat with UsFAQ
Analytics FAQs
What is business analytics software?
Business analytics software helps businesses review performance data, identify trends, and make more informed decisions. The specific data available depends on the systems and events connected to the platform.
What can I track with Wisemelon Analytics?
Wisemelon Analytics brings together the campaign, customer engagement, team and workflow metrics your Wisemelon setup records, such as campaign delivery, reads and replies, conversation volumes, response times and ticket progress. The exact metrics available depend on the channels, features and integrations you use.
Can I measure WhatsApp campaign performance?
Yes. You can review the WhatsApp campaign metrics Wisemelon records, such as messages sent, delivered, read and replied to, where supported. Other measures, like link opens, appear only when tracking for them is set up.
Can analytics help me understand customer behaviour?
Analytics can help you review recorded customer interactions and engagement patterns. How far the journey analysis goes depends on which customer events and integrations are available in your setup.
How does AI help with business analytics?
AI-assisted insights can help surface noteworthy patterns, summarise changes, and suggest areas to investigate. Insights are based on your available data and keep what the data shows separate from possible explanations.
Can AI tell me exactly why campaign performance dropped?
Not necessarily. Data can show where performance changed, but the cause may need further investigation. Possible factors are presented as things to check, not as confirmed explanations, unless the evidence clearly establishes one.
Can I understand team and workflow performance?
Yes, where your Wisemelon setup records the relevant team, ticket or workflow events. Analytics can then help you review progress, response times and delays across departments and workflows. It reports on how work moves, not on monitoring individual activity.
How is Analytics different from Team Collaboration?
Team Collaboration helps teams coordinate work and understand responsibilities. Analytics focuses on performance trends, engagement, and operational outcomes so businesses can see what is changing and where to focus. See Team Collaboration
Analytics & Business Intelligence
Turn business data
into better decisions.
Bring performance, customer engagement, and operational insights together. Understand what is changing and give your business a clearer direction.
Conversations, 8 weeks
1,52036%
AI insightOctober restock replies are below your recent average. Compare it with earlier campaigns before the next send.
Illustrative data.